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It is difficult to answer why BKT had such a hard time for many years to revise its website and adapt it to today’s standards. Perhaps one is too spoiled to serve the existing customers, who for their part often have no up-to-date web presence and are hardly interested in it. But it is negligent to do without the chances of the new media in today’s time. With the commitment of individual employees, it was therefore possible to revitalize the dreamy project at short notice. The concept was revised and a structure designed that is as short and clear as possible. The list of requirements was extended e.g. by the readability and representation on different terminals or not only importance was attached to serious company presentation but also to findability and ranking. In addition to the web presence, we now also take care of the newly created presences in social media. This includes our Facebook page, the Xing and also the LinkedIn presence.